With structured data (schema.org) you tell search engines, in a standardised format, exactly what your page is about — not as loose text, but as machine-readable data. That opens the door to 'rich results': eye-catching search results with stars, questions, prices or images that draw far more attention than a plain blue link.
Why it's worth the effort
Rich results take up more space on the results page and stand out faster among ordinary results, directly boosting click-through rate — often without your ranking position changing at all. For content like FAQs, reviews or events, the difference in visibility is often substantial.
How does this work in Obelisk?
- Every page automatically carries a base schema (WebPage), with nothing required from you.
- The FAQ block automatically emits FAQPage structured data as soon as you add questions and answers.
- The breadcrumb block automatically generates a BreadcrumbList, so your navigation path can appear in Google too.
- For specific pages you can add your own JSON-LD.
Combine with strong content
Structured data doesn't replace good content — it amplifies it. Combine it with well-built blog articles and compelling titles for the best effect: structured data makes you stand out, strong content keeps visitors around once they click.
A concrete example
Two search results for the same query: one is a plain blue link with a snippet of text underneath, the other also shows five stars, a review count and a price indication. That second result almost always draws more attention — and that's down to structured data. It works the same way for an FAQ section: with the right markup, Google can show the questions directly beneath your result, so your listing literally takes up more room on the page.
Setting it up per page
How to configure structured data per page in Obelisk is covered under SEO. For most sites the automatic base is more than enough; extra JSON-LD is mainly valuable for pages with a clear, recognisable data type such as products or events.