With Obelisk you manage not one, but as many websites as you like from a single place. Each site lives on its own address and has its own look and feel, yet you only log in once to manage everything.
Why is that useful?
Running multiple brands, locations or projects? You keep them neatly separated — each with its own look, language and settings — while they all run on the same, always up-to-date system. No need to reinvent the wheel every time.
Build calmly first
A site can be 'in development', 'demo' or 'live'. As long as it is not live, it stays invisible to Google and visitors. That way you keep building in peace and only publish when everything is right.
Connecting your own domain
Want to take your site live on your own domain name (such as yourcompany.com)? That name needs to point to Obelisk. Ster Software takes care of the connection and the settings for you — get in touch.
Why one platform for many sites pays off
Every additional site benefits from what you already learned on the first one: the same building blocks, the same login, and the same updates roll out everywhere at once, instead of maintaining several separate systems.
A common use case: a company with a main site and a handful of campaign or location pages. Each gets its own domain and theme, while you manage all of them from one place.
Every site gets its own security certificate automatically, so adding a new site never means extra security work on your end.
Practical tip: if you retire an old site in favour of a new one, set up redirects from the old domain so existing links and search rankings are not lost.
Deciding when separate sites make sense
Not every new initiative needs its own website — sometimes a new page on an existing site does the job with far less ongoing upkeep. A separate site earns its place when the audience, branding or domain genuinely need to be distinct: a different country, a different sub-brand, or a project that will outlive its connection to the parent organisation. If none of those apply, a dedicated section within the existing site is usually the simpler choice.
Cost of upkeep scales with the number of sites, even when the underlying platform is shared — each site still needs its own content kept current, its own SEO attention, and its own decisions about what belongs on it. Before splitting something into a new site, it's worth being honest about who will actually maintain it.
Multi-site setups across different kinds of organisations
A franchise or multi-location business typically runs one site per location, sharing the same theme and structure but with local contact details and content — consistent branding, distinct local relevance. A company with several distinct product lines might run one site per product, each free to develop its own identity without diluting the others.
An agency managing multiple clients uses the multi-site platform differently again: fully separate sites for fully separate businesses, unified only by who manages them.
Common mistakes with multiple sites
The most common mistake is letting sites drift out of sync when they were meant to stay consistent — a franchise network where each location's site slowly diverges in tone and quality because updates only ever get applied to one of them. If consistency matters, build the shared building blocks once as reusable components so improvements can roll out to every site at once.
The second is treating every site as equally important when traffic and priorities differ significantly between them. A flagship site deserves more frequent attention than a small regional one — plan your maintenance time accordingly rather than splitting it evenly by default.
For how content structure is shared or kept distinct across languages within a single site — a related but different question from running multiple sites — see multilingual.
How to ask the assistant
Create a new website on the domain mysite.com in English.